Data alone doesn’t build a better world. People do.

Meetour minds

Left-brain logic with right-brain creativity, coming together as one.

But for it to matter, data must serve something bigger, which we believe to be richer human experiences. Creating those requires left-brain logic with right-brain creativity, coming together as one. A new kind of hybrid intelligence.

Entermind brings together a global team of engineers, strategists and designers who speak both the language of machines and humans. Our mission is simple: amplify human potential and elevate what businesses can achieve.

Our leadership team

Prashant Kumar

Founder

Prashant believes data and AI are only as powerful as the orchestration that makes it real for clients’ businesses. At Accenture Song, he led data & AI for Global Growth Markets, shaping more than 700 AI projects that gave him a front-row view of how businesses can think, work and create value with AI.

He also founded Entropia which became Southeast Asia’s largest independent data-driven marketing consultancy. It was acquired by Accenture in its biggest deal in the region. Before Entropia, he helmed IPG Mediabrands Asia as CEO, overseeing USD 3.8 billion in billings. A Harvard Business School alumnus, Prashant’s ideas on data and innovation have been featured in The Wall Street Journal, Bloomberg and AdWeek. He is also author of the bestselling book ‘Made in Future’ (Penguin 2022).

Sourabh Agrawal

Product

As a growth and experience strategy leader, Sourabh builds what sits between enterprise ambition and action. At Accenture Song, he headed the Growth Markets AI Hub and Country Go-to-Market strategy, leading a 150-strong team to build AI-native operating models that delivered measurable impact.

At Entermind, Sourabh drives the integration of data, design and agentic orchestration to help enterprises scale AI responsibly and find new momentum in an AI-driven landscape.

Anneth Sydney

Finance

With an eclectic career that bridges consulting, creativity and media, Anneth is a finance leader dedicated to sustainable growth. Having held key leadership roles at Accenture Song and WPP Media, she brings a sharp command of commercial finance, operational planning and performance governance to support high-growth organisations in scaling revenue with financial discipline.

At Entermind, Anneth leads financial planning, commercial governance and investment modelling to ensure sustainable and scalable growth across its AI consulting operations.

Zain Suharwardy

Client

Zain is a senior digital leader with 19+ years of experience building and scaling Digital & Data Businesses across Southeast Asia and beyond.

At Accenture Song, he managed a US$160M+ book of business. Before that, he led businesses and teams at Lazada, 11street, Zalora, Daraz (through its acquisition by Alibaba), Creador, and Singapore Post. A former television financial anchor, he brings a data-first mindset and a focus on growth that can be measured.

At Entermind, Zain leads Regional Client Relationships & The Data and AI-Powered Commerce and Digital Sales Centre of Excellence.

Jen Thong

Experience Strategy

Jen sees humans as the real magic in AI. Blending behavioural psychology with content strategy, she brings deep human empathy to every experience she shapes. At Accenture Song, she honed her craft in content strategy and digital experiences for global brands such as Peugeot, Abbott and Johnson & Johnson, guided by a curiosity about what truly drives people’s desires and actions.

At Entermind, Jen leads content and experience design that gives data a heartbeat and technology a purpose for enterprises.

Jeremy Lee

Platform

Jeremy builds the systems that help brands move from digital presence to intelligent visibility. With experience across Nestlé, OCBC and Samsung, he brings a strong foundation in search, CRM, lifecycle marketing, digital platforms and marketing technology.

At Entermind, Jeremy leads Platforms Strategy, shaping the architectures, workflows and discovery systems that help enterprises build AI-ready foundations, including the GEO signals needed to be found, trusted and cited across answer-led environments.

John Woo

Human Experience

In a world where AI is the new UI, John continues to redefine how people interact with intelligence through human-centered and generative design. An award-winning creative leader, his work spans UI/UX, digital platforms and integrated brand ecosystems, creating intuitive, inventive and AI-native experiences for clients such as Standard Chartered, L’Oréal, Nestlé and Johnson & Johnson across Asia-Pacific and global markets.

Having held leadership roles at Accenture Song, Entropia and IPG Mediabrands, John brings a deep understanding of how technology, design and data converge to create meaningful user experiences. At Entermind, he leads human experience design, fusing emotion and intelligence into every interaction.

Fahad Ibn Zaman

Enterprise Architect

In a world of AI pilots, Fahad designs the blueprint that turns strategy into real, enterprise-grade products.

With experience at Accenture, Samsung, and Kenanga Group, he has led design and delivery for complex AI initiatives, making critical platform decisions and ensuring every technical choice drives business objectives and measurable outcomes.

At Entermind, Fahad defines AI solution direction, aligns technology decisions with business strategy and governance, and oversees the AI portfolio, balancing scale, risk, cost, and execution.

Celine Hor

Commerce

Celine understands commerce from both the business and experience side. With experience across Accenture Song, Lazada, EY and IBM, she has worked across digital commerce, commercial operations and customer experience, helping brands improve how they sell, serve and grow online.

At Entermind, Celine leads commerce strategy, helping enterprises build stronger e-commerce foundations, improve digital customer journeys and turn AI into practical growth across commerce operations.

Mohit Kumar Dubey

AI/ML Technology

Building intelligence that actually works: that’s Mohit’s obsession. With 14+ years at the intersection of Generative AI, machine learning, and scalable product architecture, Mohit has led teams to create production-grade LLM, RAG, and agentic AI systems built to perform reliably at enterprise scale.

At Entermind, he drives technology and engineering across agentic AI, data platforms, and scalable product delivery. Known for turning complex AI architectures into systems that ship, scale, and deliver measurable business outcomes, Mohit has a proven track record in high-impact AI, fintech, and consumer products.

Mindara

Agentic Assistant

AI runs best when it’s orchestrated right. Mindara works her magic behind the scenes at Entermind, managing everyday processes so our team can focus on solving real enterprise problems.

Equal parts strategist, coordinator and AI whisperer, she’s passionate about how humans and machines can collaborate to work smarter, faster and better.

Our values spell Euclid

Euclid, the father of geometry, gave the world structure. Ours give us meaning.

Empathic: We believe empathy always has a place in business. Understanding clients, their customers and what they do is necessary to guide what we do.
United: We live, breathe and move as one. Bringing together different perspectives and unique strengths with a shared purpose.
Curious: The singular spark behind every great vision. We question, explore and learn everything about client’s businesses and emerging tech to the nuances of what makes a human experience.
Liquid: As natural shapeshifters, we adapt with grace and flow through any change. Navigating diverse clients and projects yet never losing sight of our purpose.
Inventive: We learn from the best, but we’re also not afraid to start from a blank slate. Always asking, “Is this a better way?” before inventing new ways.
Diligent: How we do one thing is the way we do everything. We take pride in getting every detail right to achieve quality, precision and scalability.